One of the questions I get asked most often is, how the heck do you find the time to blog or create social media content when you’re a mom and you work full time? Truth is…the struggle is REAL, and it’s a huge juggling act. But, over the two years that I’ve been working in the social media space, I’ve developed simple and effective strategies that have truly helped me minimize the time spent on content creation, and maximize my work efficiency.
If you’re someone who can’t seem to find the time to create content, or you’re hesitant to start your side hustle because you simply can’t imagine taking on one more thing…this post is for you, babe! Read on to get my effective strategies on creating a successful blog and brand on a busy schedule!
The first step is…..Commit
This step may seem a little bit obvious, but I truly think it’s the main reason why there are so many people who don’t succeed when trying to become a blogger or social media influencer. Everything that you will read in this blog post will not matter if you don’t fully, 100% commit to your business goals. In my opinion, this is by far the hardest part of being an entrepreneur. It means sacrificing other things you may want to do in order to write that blog post or edit that photo. It means focusing on the long game, because in this industry, there isn’t such thing as an overnight success (or at least, it doesn’t happen often).
If you find it hard to fully commit, my best advice is to make a promise to yourself that you will work as hard as you possibly can for at least one year, before you even think about giving up. When I first started my blog, this is what I told myself every single day. I would work hard at building my blog for one year, and if at the end of that year I wasn’t feeling content or I wasn’t getting anywhere, I’d call it a day. But, if you’re going to do this, you have to be FULLY invested for the entire year, giving it everything you’ve got. At the end of that one year, re-evaluate, reflect, and adjust your plan if need be.
Having two young children, working nearly full time, and having a husband who typically works 6 days per week means that setting a schedule for content creation is absolutely essential. Like most people, I don’t have the luxury to take photos whenever I want, during any time of the day. I don’t have the ability to whip out my computer to write a blog post while sipping my morning coffee at my leisure. This really does sound lovely though!
I use my google calendar for absolutely everything relating to my blog and social channels. I set meetings to myself the way I’d set meetings for a doctors appointment or a parent teacher meeting. Whatever I put in my calendar is what I’m doing during that time frame, and there aren’t really any exceptions unless my kids are sick or something urgent arises.
Even if you aren’t making money off of your business right away, it’s essential that you treat it as though you ARE making money. Treat it as a business, not a hobby. Set designated time frames for all of your activities, like photo taking, photo editing, blog post writing, getting back to direct messages on instagram, online research and returning emails.
Put all of these ‘appointments’ in your calendar, and that may mean writing a blog post after your kids go to sleep or waking up an hour early to hop on your computer and get some work done. Either way, setting a schedule is extremely important for keeping you accountable and organized.
When I first started blogging, I would snap some pictures almost every day and I’d write blog posts on a complete whim. I had zero organization and I was always overwhemled, feeling like I was a hamster running on a wheel…getting absolutely no where. When I began implementing time batching, it completely changed my life.
If you’re new to time batching, it is the method of grouping similar tasks together and getting them all done at once. For example. instead of writing your instagram captions every single day as you’re about to post them, you would write 30 instagram captions in one designated timeframe (1 hour), and therefore you have all of your captions written for the entire month.
I do this with almost everything – my photoshoots (I have one photoshoot per month where I do my entire month of photography content on that one day), social media content schedule, blog post writing, and returning emails. It truly is transformative! If you’re tight on time, try time batching and see how much it helps your business!
Work Back Schedule
I know I’ve talked about this before, but creating a clear work back schedule really helps you achieve your short term and long term business goals. It’s one thing to say ‘I want to achieve X by July’ but it’s another thing to write down that goal and work backwards on the specifics of HOW you’re going to get there.
Break it down into manageable, clear steps and get as specific as possible. If you want your blog up and running by August, that’s great…but how exactly are you going to make that happen? If you want to increase your instagram engagement by 3 times what it currently is, what does that look like every week? Break it down, girl!
Get Rid of the Excuses
Okay, you may think I’m being a bit hard on you…but I want to give it to you straight. Creating your own blog, or business….whatever it is, it takes hard work and commitment. Everyone is busy, everyone has things that come up and may get in the way. But, what separates the ‘successful’ people from the ones who give up? It’s follow through. It’s not letting life get in the way, and if life DOES get in the way, it means falling off the wagon temporarily but then getting right back into it.
Don’t get me wrong; when I’m feeling overwhelmed or exhausted, I take a break. This is completely normal and essential to avoiding burn out. BUT, I then refocus and remind myself of why I started my business in the first place. I also like to remind myself that there are people who are much busier than I am, and still manage to create a successful business. It’s all perspective, right?!
So, there you have it. Now start creating your plan and make it happen! I totally believe in you…and I’d love for you to continue to share with me what advice you could use that I may be able to help you with! Hearing your feedback is more helpful than you know!
Lots of love,